About Us
MTS (Mirnah Technology Systems) is a leading provider of Technology Services in the Mobile Computing Industry in the Middle East. |
Case Studies Mirnah’s Case Studies |
| Al Marai Diary - GCC | ||
| Industry – FMCG (Dairy Products) | ||
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- Historical data for Sales, Returns, Delivery, and Orders.
- Settlement Sales Summary, Route Activity Log, Route Summary and Cash Reconciliation Report
- Free Goods, Returns, Given Discount, Rental Reports.
- Fresh Unload, Truck Spoilage, Ending Inventory, Good Stock Movement Reports.
Company Profile
Based in Riyadh, the capital of the Kingdom of Saudi Arabia, Almarai is the largest integrated dairy foods company in the world, with a reputation for quality that is unmatched within the gulf countries in which they operate. The Almarai Company network extends throughout the Arabian Peninsula, leading and influencing the agricultural, dairy processing and food distribution industries.
Almarai has since become one of the foremost food companies in the Gulf. The dedication of the company's employees and the leadership and direction of management has been the cornerstone of Almarai's success. Nowadays, Almarai is an integrated organization spanning the food supply chain from dairy farms and arable farms through to retail outlets in six gulf countries, with expected sales of SAR 3.8 billion (US$ 1 billion) a year.
Business Need
Almarai was facing the new millennium with optimism as it seeks to implement its five year expansion strategy based on organic growth and new product introduction. However, the only way to manage the complexity this brings is to improve their levels of integration and cross-functional processes, which is where technology is the key.
Solution Overview
The Saudi-based dairy company has been using mobile technology since 1994, when it rolled out the first generation of the Intermec Handheld Sales Terminals and RoutePro Software from Mirnah in Riyadh. Handheld terminals have also been rolled out to the merchandisers, which will allow them to collect information on competitors’ activities on the spot. This has allowed Almarai to react more effectively to market movements.
Based in Riyadh, the capital of the Kingdom of Saudi Arabia, Almarai is the largest integrated dairy foods company in the world, with a reputation for quality that is unmatched within the gulf countries in which they operate. The Almarai Company network extends throughout the Arabian Peninsula, leading and influencing the agricultural, dairy processing and food distribution industries.
Almarai has since become one of the foremost food companies in the Gulf. The dedication of the company's employees and the leadership and direction of management has been the cornerstone of Almarai's success. Nowadays, Almarai is an integrated organization spanning the food supply chain from dairy farms and arable farms through to retail outlets in six gulf countries, with expected sales of SAR 3.8 billion (US$ 1 billion) a year.
Business Need
Almarai was facing the new millennium with optimism as it seeks to implement its five year expansion strategy based on organic growth and new product introduction. However, the only way to manage the complexity this brings is to improve their levels of integration and cross-functional processes, which is where technology is the key.
Solution Overview
The Saudi-based dairy company has been using mobile technology since 1994, when it rolled out the first generation of the Intermec Handheld Sales Terminals and RoutePro Software from Mirnah in Riyadh. Handheld terminals have also been rolled out to the merchandisers, which will allow them to collect information on competitors’ activities on the spot. This has allowed Almarai to react more effectively to market movements.
Solution Details
- Salesmen use Intermec handheld rugged computers with Dot matrix printers for on the field invoice printing and to generate reports.
- Ability to handle complicated promotions with A/R functionality and offer flexible invoice payment terms.
- Full Inventory and Expense control with advanced route sequencing capability.
- Flexible Survey, Audit & Merchandising functionality with Customer survey and Image capture capability.
- Flexible messaging capabilities.
- Route, Customer and Item specific reports available to salesmen with wide range of informative options like ageing analysis, settlement sales summary, route summary, free goods, returns and discounts reports.
- Ability to plot each salesman's route, sales, stock levels and credit & cash sales. Given that each salesman completes in excess of 30 calls per day, and that the dairy has upwards of 20,000 customers across the Kingdom and the Gulf countries, the ability to plan routes minutely is essential to ensuring optimal sales force performance.
- Up to the minute information, which enables sales supervisors to have daily conversations with each salesman to review the salesman's performance and then improve the accuracy of the order forecasts, which thereby helps increase sales and reduce wastage.
- The integrated system strategy has cemented the organizational integration through the provision of timely management information.
- Capability to keep a check on its ever-expanding business. The network and handheld devices ensure that its disparate workforce is always reachable.
- Handheld computers and printers for its sales force assist in operations and cater to markets across the Middle East region to ensure that top quality milk products reach them on time.
- Fast invoicing and on-time deliveries.
| Pepsi - GCC | ||
| Industry – FMCG (Beverages) | ||
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- Flexible reporting on promotions.
- Historical data for Sales, Returns, Delivery, and Orders.
- Ageing Analysis Report.
- Settlement Sales Summary, Route Activity Log, Route Summary and Cash Reconciliation Report.
- Free Goods, Returns, Given Discount, Rental Reports.
- Fresh Unload, Truck Spoilage, Ending Inventory, Good Stock Movement Reports.
- Windows XP, Win 2003.
- Middleware connectivity from remote locations and depots using Citrix.
- Reporting using Crystal Reports to generate MIS & Sales related information.
Company Profile
Pepsi is a part of Pepsico International, a major US Foods company with global sales exceeding US $ 510 million annually and employing more than 19,000 employees worldwide.
The flagship brand from Pepsico, Pepsi Cola is the leading beverage in the Middle East with a market share of more than 60%. Pepsi has its strong presence through franchisees across the Middle East and Africa including Egypt, Saudi Arabia, UAE, Oman, Qatar, Kuwait & Bahrain amongst others.
The provision of top quality carbonated beverages is integral to Pepsicos’ operations and the company is rated as one of the top food companies worldwide with its strong corporate image and brand equity.
Business Need
With its expansion into the Middle market, Pepsi was witnessing a high volume of sales transactions. However, the company had been heavily reliant on entering data manually from paper with no systems to handle transactions electronically. This was a time-consuming and labor intensive process, particularly for the salesmen and the merchandisers. The paper-based system was also not a very environmentally friendly approach.
Pepsi wanted to ensure that any system that was implemented was easy to use and understand. Given the nature of their job, drivers on the road did not want to deal with cumbersome or complicated devices. They also required a solution that could be easily integrated with other financial systems like Oracle E-Business (used by a majority of Pepsi bottlers in the Middle East).
As Pepsi works through a franchisee model, it was a tough task in choosing a best-of-the-breed system that suited the requirements of the bottlers. And as the project funding was done by the bottlers/franchisees, it was imperative for PepsiCo to choose and suggest a system that was not only the best in its class but was cost effective as well.
Solution Overview
To address this, PepsiCo opted for RoutePro, the flagship product from Mirnah for complete route accounting needs in the DSD (Direct Store Delivery) environment. This product was recommended by PepsiCo to be deployed by each of its bottlers in the Middle East. RoutePro worked with the Intermec 741 handhelds and the 6821 dot-matrix printers. The project started in KSA with three bottlers in operation that procured more than 800 Intermec handheld computers and printers. This was followed by successful rollouts in other geographies like Lebanon, Kuwait, Qatar UAE and Oman with a combined total of more than 1,200 devices and printers. There was software implementation followed by the full roll-out and training of the drivers and engineers in different phases. This Mirnah-Intermec combination turned out to be a winning one that brought immediate results.
The fact that the solution allowed Pepsi to handle its requirements in an effective and robust manner was instrumental in Pepsi choosing Mirnah. It was important that the handhelds could be updated with routing software and effective discounting and merchandizing capabilities and that is exactly what RoutePro provided.
Following the initial implementation, there were concerns from drivers about switching from the paper-based system to the handhelds as they were not used to such a hi-tech process. However, after receiving training and beginning to use the system, they began to realize the benefits that the system can provide.
Pepsi is a part of Pepsico International, a major US Foods company with global sales exceeding US $ 510 million annually and employing more than 19,000 employees worldwide.
The flagship brand from Pepsico, Pepsi Cola is the leading beverage in the Middle East with a market share of more than 60%. Pepsi has its strong presence through franchisees across the Middle East and Africa including Egypt, Saudi Arabia, UAE, Oman, Qatar, Kuwait & Bahrain amongst others.
The provision of top quality carbonated beverages is integral to Pepsicos’ operations and the company is rated as one of the top food companies worldwide with its strong corporate image and brand equity.
Business Need
With its expansion into the Middle market, Pepsi was witnessing a high volume of sales transactions. However, the company had been heavily reliant on entering data manually from paper with no systems to handle transactions electronically. This was a time-consuming and labor intensive process, particularly for the salesmen and the merchandisers. The paper-based system was also not a very environmentally friendly approach.
Pepsi wanted to ensure that any system that was implemented was easy to use and understand. Given the nature of their job, drivers on the road did not want to deal with cumbersome or complicated devices. They also required a solution that could be easily integrated with other financial systems like Oracle E-Business (used by a majority of Pepsi bottlers in the Middle East).
As Pepsi works through a franchisee model, it was a tough task in choosing a best-of-the-breed system that suited the requirements of the bottlers. And as the project funding was done by the bottlers/franchisees, it was imperative for PepsiCo to choose and suggest a system that was not only the best in its class but was cost effective as well.
Solution Overview
To address this, PepsiCo opted for RoutePro, the flagship product from Mirnah for complete route accounting needs in the DSD (Direct Store Delivery) environment. This product was recommended by PepsiCo to be deployed by each of its bottlers in the Middle East. RoutePro worked with the Intermec 741 handhelds and the 6821 dot-matrix printers. The project started in KSA with three bottlers in operation that procured more than 800 Intermec handheld computers and printers. This was followed by successful rollouts in other geographies like Lebanon, Kuwait, Qatar UAE and Oman with a combined total of more than 1,200 devices and printers. There was software implementation followed by the full roll-out and training of the drivers and engineers in different phases. This Mirnah-Intermec combination turned out to be a winning one that brought immediate results.
The fact that the solution allowed Pepsi to handle its requirements in an effective and robust manner was instrumental in Pepsi choosing Mirnah. It was important that the handhelds could be updated with routing software and effective discounting and merchandizing capabilities and that is exactly what RoutePro provided.
Following the initial implementation, there were concerns from drivers about switching from the paper-based system to the handhelds as they were not used to such a hi-tech process. However, after receiving training and beginning to use the system, they began to realize the benefits that the system can provide.
Solution Details
- Salesmen use Intermec handheld rugged computers with Dot matrix printers for on the field invoice printing and to generate reports.
- Ability to handle complicated promotions with A/R functionality and offer flexible invoice payment terms.
- Full Inventory and Expense control with advanced route sequencing capability.
- Flexible Survey, Audit & Merchandising functionality with Customer survey and Image capture capability.
- Flexible messaging capabilities.
- Route, Customer and Item specific reports available to salesmen with wide range of informative options like ageing analysis, settlement sales summary, route summary, free goods, returns and discounts reports.
- The drivers now rely on the rugged computers to track their deliveries which has helped with increasing driver productivity and fleet efficiency and reduced delivery times.
- Pepsi' managers have quick access to information to monitor sales and are ensured an increased return rate for accurate and complete transactions and financial reporting.
- Staffing costs decreased as it is no longer necessary to spend time manually inputting data from the paper forms. This result in more time spent at the outlets and increased sales and revenue.
- Pepsi has also gained a competitive advantage based on the environmental benefits of a computer based system.
- New system has also resulted in immediate cost savings for the company as it now uses fewer sheets of paper per year.
- Salesmen are able to achieve their monthly sales targets 22-23 days into the month thus bringing in more money to the company. Additionally, customers can view their billing and proof of delivery.